Pantene wanted to give back to it's consumers a product that truly does the job and not just temporarily show the benefit. So it changed its product formula to give STRONGER, SHINIER HAIR from the CORE. It's formula actually penetrates inside the core of the hair fixing it from within so it can shine from outside.
Therefore we created a visual language that would subconsciously connote just that.
It was launched on digital/social media as well as celebrity handles to create buzz around the newness and fresh product innovations.