After the PANTENE VS BOEING digital campaign , the stage was set to make this into a platform, a platform of demotainments that showcase hair under insane damage, and Pantene beating all odds. A larger than life, yet authentic, visually arresting film.
This time the challenge was to use UV rays as the enemy. So we decided to go to the hottest place on the planet, where the UV concentration is at its maximum. We had the gorgeous filipino celebrity, Gabbi Garcia ride a vintage mustang over one of the longest stretch of pristine salt desert at Lake Gairdner, Australia.
To create the most beautiful hair torture test in the world, we went to the hottest, most extreme UV affected place in the world. Average temperature of 45 degrees centigrade. 12 plus UV rate. Can hair take it? With Pantene 3 Minute Miracle, it can.
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