ISSUE: When you’ve got a cold or flu, it’s all too evident. But when you’re in pain, no one knows but you. It can quite lonely, painful and there is no empathy or support because you support in silence. What if there is a way technology could help to give people a heads up that you’re in pain and need maybe a bit more consideration and support.
WHAT TO DO: Possibly imbue some innovation on our products by seen as being in the innovation game. Be seen in the Context of technology. Break through the clutter of the category.
WHAT WOULD SUCCESS LOOK LIKE: A new found respect for pain sufferers, and panadol, for helping bring this issue to light.
FREAKY FACT: 1 in 2 people around the world are right now experiencing pain. Most of the time no-one around them knows as they suffer in silence.
SOLUTION: What if we could find a way to visualize the ‘invisibleness’ of pain?
Instead of creating another ad campaign around this decided to stay real and authentic. We pick up on 'REAL NEWS'.
A real news flashed on 'CNA Insider':
Ensuring ’invisible’ help is right by your side…no matter what the pain is.